An authentic Panama hat should have a label indicating it is “Authentic Toquilla or Panama hat handcrafted in Ecuador. Learn how to spot the best quality hat wherever you shop.

Your hat is more than a fashion piece. It is a memento, a keepsake treasure. Learn more about how to preserve it's value.

To protect the integrity of the handmade crown and brim, it is recommended to keep the hat box it arrived in and in the same upside placement. Discover the proper way of storing your piece of history.